Phenix Salon Suites is one the fastest growing salon companies in the beauty industry. The company rocketed to the top by opening nearly 200 locations nationwide in just five short years. The company has close to 5,000 Salon Professionals working in its locations nationwide that span coast to coast.

Phenix Salon Suites is the recipient of multiple awards and was ranked the #25 Salon Franchise in the U.S. by Entrepreneur Magazine in their 2017 TOP 500 Ranking surpassing some of the most iconic brands in the world of franchising such is SUBWAY, HILTON HOTELS and others. In previous years the company was also recognized as the Bravest New Franchise, Breakout Star, Fastest Growing Franchise and Largest 200 Franchise organization.

Our Story

Gina Rivera is all at once the source and embodiment of Beauty and Class. She was born into the salon industry and began her own career as a little girl sweeping hair from the floors of her parents’ successful salons. She listened to her mom and dad laughing and chatting with clients. She watched and learned as they cut and colored hair. Her family first entered the industry 85 years ago, producing dozens of salon professionals and an unmatched wealth of industry insight.

After high school, Gina became a licensed hair dresser. She went from working in a commission salon to a booth-rental open-floor salon, building her own devoted clientele, gaining invaluable experience at these entry levels to the business

Gina decided to open her own salon after her first son was born in 2003. She purchased a Salon that was struggling and within the first year was able to make the salon profitable. Gina began to expand her salon concept nationally and opened nearly 50 locations in her first two years. This lead to Rivera being featured on the Emmy Award winning show on CBS UNDERCOVER BOSS. After receiving one of the highest Nielsen ratings ever for an episode, she was propelled into the limelight and generated a tremendous fan base inside and outside of the beauty world both domestically and internationally.

Gina assumed the role of President of Phenix Salon Suites but still cuts and colors hair along-side her father. Rivera, a resident of Encinitas, California, is no stranger to the camera and stage. She has filmed multiple commercials, infomercials and has been the subject of several photo shoots. She has also addressed large groups live on stage in both an artistic industry setting and a leadership business setting inclusive of scripted and impromptu formats.

Additionally, Rivera is a seasoned columnist who has been published over 150 times. She has been featured in well-known publications such as Fashion & Style, Modern Salon, the Huffington Post, Hairbrained and several others. With over 180,000 Facebook followers, her “Tip of the Week” has quickly become one of the most well-read columns on the web providing advice on how to succeed in business and life to fans and beauty enthusiast.

At the core of the success of Phenix Salon Suites is that Gina Rivera is, first and foremost, a hairstylist and artist. She loves the art and the relationships that she shares with her clients and colleagues. Before she was the president of a successful multi-national franchise chain and product line, she was a hairdresser, beginning her career as a little girl sweeping hair from the floor of her parents’ salons. She is now a recognized force in the industry as well as an artist and a stylists.